Lets get a little personal here, I’m Nisa and I’m the blogger behind ‘Redefine BeYOUtiful’. I started this campaign because, as a young woman, I find that we are so often pressured by advertisers to look a certain way. I felt as though, so many young women find it so difficult to be completely comfortable in their own skin because they are constantly told that they are not good enough and thus need a certain product to be and feel beautiful. I’ve always been somewhat resilient in the face of these kinds of pressures but I noticed, before creating this campaign, that often my conversations with my girlfriends would lead to discussions about how their eyebrows are not on-fleek enough, they don’t have Kendall Jenner’s thigh gap or “I can’t wear that crop top, look at this (nonexistent) muffin top”. I never understood it, but then I found myself researching eyelash extensions.
There’s definitely a trend in today’s society for young women to have long lashes and when you don’t, you alter yourself to look that way either by putting on eyelash extensions or applying copious amounts of mascara. This caused me to ask – when and why has natural lashes become a liability? It’s only then that I realised that there is a growing trend in the advertising industry today, to scrutinise one’s eyelashes. Needless to say, becoming one of the main contributors to our insecurities with our lashes – such a small part of our faces but one that has generated millions of dollars for the beauty industry.
Beauty Redefined, wrote a wonderful post giving us 9 reasons to ignore every ad ever and embrace your eyelashes. And we’d love for you to have a read of it!
I think we need a reality check to realise that the features we are born with are good enough. We don’t need to constantly change ourselves to be, and especially feel, beautiful. I know it’s harder said than done but lets make a conscious effort to embrace our natural lashes – because they’re beautiful, even if advertisers tells us otherwise.