Welcome to Redefine BeYOUtiful!

We are a non-for-profit organisation aiming to get you to include real or inner beauty in your definition of beauty.

We all know that advertisers, on mainstream and even on social media, always portray unattainable definitions of beauty to get you to buy the products yet we continue to let it effect us. Marketer’s efforts from airbrushing to body alterations on photoshop (yes… even on Instagram and the likes!) has led to poor self esteem, body confidence and even contributed to depression and eating disorders.

It’s time that we change the conversation surrounding beauty because beauty is multilayered so don’t let advertisers tell you you’re not pretty enough or perfect enough because you are beYOUtiful.

You define beauty, not advertisers!


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