Although our campaign is about challenging advertisers definition of beauty and our aim is try and get you to create your own definition of beauty – one that encompasses inner and real beauty – we cannot let advertisers who are trying to help us redefine beauty go unnoticed. Of course, we have to take their campaigns with a grain of salt, after all… they are still trying to sell a product and tap into our hedonic needs, but at least they are not trying to push only one definition of beauty down our throats and make us feel as though we are not good enough. Here are our top 4 favourite advertisers
1 – Dove
The pioneer of the redefinition of beauty movement, the Dove brand is synonymous with its ‘Real Beauty’ campaign. A campaign which aims to encourage women to love their bodies regardless of their size, shape or colour. Although the campaign has been criticsed for not turning the conversations away from physical beauty, Dove opened the gateway for other. wonderful campaigns.
2 – United Colours of Benetton
We wrote an article a while ago about the ‘whitewashed beauty’ trend that plasters magazines. What we love about of United Colours of Benetton’s campaign is that they really embrace the notion that beauty comes in different colour. Not one campaign only features ‘whitewashed’ models – and this is as it should be. After all, we all come in different colours!
3 – Always
A different take on beauty by Always – one that empowers women to believe that being “like a girl” is not just fitting into a category imposed by advertisers, but being a strong, courageous individual. The epitome of inner beauty.
4 – Aerie
We love Aerie’s “no photoshop” stance to advertising. Why should advertisers ‘correct imperfections’ which we all have. Lets be real here, ‘real beauty’ is when you’re not afraid to show your real beauty!
Tell us dear readers, who are your favourite advertisers?